When you infuse the power of archetypes into your brand, you create instant familiarity and emotional connection with your audience. Although they may not realize it, they trust you more because they understand who you are and what you stand for.
This emotional connection and trust is what inspires them to take ACTION: hire you as their coach, sign up for your course or join your Facebook group.
Leaders like Marie Forleo, Tony Robins and Oprah have built successful and impactful empires using archetypes to guide their personal brands and emotionally connect with their audience, and you can too!
Just having a “brand personality” isn’t enough – because really, you already have one whether you know it or not.
The key is to be crystal clear and highly intentional about your brand personality so you gain control over the experience you create for your clients and tribe.
When you do this, you’ll become sought after for the very thing that makes you different from everybody else… you’ll be paid for being YOU!
I get it; you’re a multifaceted human being (so am I), so how do you unite your unique tastes, passions, values and personality traits into one compelling brand?
Archetypes are at the core of how we understand the world (albeit unconscious for many people).
Transcending time and culture, we find archetypal patterns in movies, books, songs, experiences, the characters in our lives, and of course… the brands we know and love!
There are 12 primary archetypes, and while you probably have a few at play within your personality, most of us have one that stands out above the rest.
That’s the one you will discover when you take my brand personality quiz.
Your quiz results will provide insight into how to infuse your archetype into your brand personality, messaging, visuals and client experience so you can create trust that inspires action.
But, as I mentioned above, you’re a multifaceted human being, and you probably have two or three archetypes infused into your personality. So if we decide to work together beyond this quiz, to develop your brand identity, I will help you uncover your supporting archetypes so you can build a one-of-a-kind brand that shines above the crowd.
Archetypes have existed in our collective unconscious for centuries, but were first identified in the 1940’s by psychologist, Dr. Carl Jung. Archetypal theory, as it relates to branding, was expanded upon by Margaret Mark and Carol S. Pearson in their book, The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes.